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How Important Search Engine Optimisation Really Is

If you run your own company and have a company email address, you can’t have failed to be bombarded by companies offering you SEO or Search engine optimisation.

“We can get you to the top of Google!”

In over 10 years working with WordPress sites, I have had companies come to me and say “Are we SEO’d?”. It’s  a good question. My answer is always the same.

”SEOing” is something you do during the build and when you maintain the site. In fact it’s just sound policy to build a website with Search engines in mind, otherwise what’s the point.

There is no point spending thousands of pounds on a website and then it not be visible to the rest of the world!

When I see the phrase “We can get you to the top of Google” I always think... “yes, but with what search criteria.

Our philosophy

Our philosophy at West Coast Web is to build SEO in the DNA of the website and its future strategy and not something we bolt on afterwards.

SEO an existing site.

When looking at an existing site and advising companies on how they can improve. The first question is “How do you want to be found?”. Is it a phrase? How do you know that phrase is what people are searching ? Is there a better way for your customers to find you? What is the most cost effective way to achieve this?

West Coast Web look at the whole picture and not just key phrases. We look at the best way to make your site visible to your customers.


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